Why This "Invisible" Metric Silently Destroys Your Ability To Scale Profitability (and why nobody even knows about it)
Why Every $1M+ Business Is Sitting On A Fortune They Can't See (And How To Find Yours In The Next 30 Days)
You probably track a dozen different metrics in your business.
But there's one number almost nobody calculates, and it's probably costing you more than everything else you're measuring combined.
I call it the “Invisible Profit Tax” because it measures the profit you DON’T collect after a customer makes a purchase.
Most businesses spend way too much time acquiring customers, but not nearly enough time maximizing their value. And trust me, I get it. You've got launches to run, operations to manage, and fires popping up every single day.
Meanwhile, profit is leaking through holes in your business from the time they click your ad until months after becoming a customer…
Maybe it's a mismatch in value causing your upsells to underperform...
Or an ascension opportunity that should have happened on Day 3...
Or a follow-up sequence that triggers a second purchase on Day 12...
Or a simple pricing adjustment that could've added 20-30% more profit to the transaction...
Or a welcome call that could've 5-10x'd their initial order value...
I could go on and on…
The problem is, you already paid to acquire that customer. The ad spend, the funnel costs, the team, the overhead. All of that is GONE, whether you collect $100 from them in the first month or $1,000.
Now don’t worry, this isn’t just you.
In almost 20 years of looking behind the scenes of hundreds of businesses…
I’ve Personally Never Found A Business With A Fully Maximized Profit Model
In nearly 20 years of doing this and reviewing hundreds of businesses, I’ve never once seen a company fully maximizing their profit model.
Not because they weren’t smart. Not because they weren’t working hard. But because...
Nobody owns profit maximization as their primary responsibility...
Customer value optimizations happens randomly, not systematically...
The focus is always on acquiring MORE customers instead of maximizing existing customers...
Profit gets treated as a byproduct of marketing instead of its own focus...
Teams try dozens of tactics but never step back to look at the full economic picture...
These opportunities are almost impossible to see when you’re inside the business every day. That’s why bringing in an outside set of eyes matters. Someone who’s seen these patterns a million times and knows exactly where that profit is hiding.
Bloated labor costs. Misaligned pricing. Hidden operational inefficiencies. Profit centers completely untapped. Wasted ad spend. Customer segments treated equally when some are worth 10x others. Backend offers that should exist but don't. Backend offers that do exist but don’t have an ascension path leading to them. Contracts that haven't been renegotiated in years. Subscriptions for tools nobody uses anymore.
The patterns are so consistent it's almost boring.
Most people think they need to overhaul marketing to grow. And while customer acquisition is vital, it's only ONE of FIVE levers that drive profit.
I just showed a client a hidden profit center they completely overlooked. It’ll take a month to implement, has nearly zero downside risk, but should add 50-100% more profit. Those are the types of wins I like to find.
Because the fact is, you generally don't need to rebuild your business. You don't need revolutionary strategies. You just need someone who knows where profit hides and exactly how to extract it.
Here's What Changes When You Do
Once you can actually see how money flows through your funnel and early customer journey, decisions get a lot simpler.
Instead of guessing what to fix next or defaulting to “more traffic,” you start making changes based on what actually increases customer value, cash flow, and profit.
And when you do that...
You stop spreading effort across ten ideas when only two actually matter. You'll know exactly which parts of your funnel need attention and which things are just noise.
Each customer becomes worth more. You're fixing leaks, improving what happens after the sale, and adding profit centers that should have been there all along.
Cash flow improves. Most of the big wins happen in the first 30 days, which means money shows up faster. Less pressure, more breathing room, and you can scale without feeling like you're one bad month away from a catastrophe.
The real question is how much longer you’re willing to continue stepping over that hidden profit.
Every month you wait, that profit continues to slip through the cracks. Profit that should be funding growth, giving you a competitive advantage, or simply going into your bank account.
At some point, doing nothing becomes the most expensive option.
And that’s exactly why I created…
The Profit Model Audit
The Profit Model Audit is a focused audit that shows you where you can make more profit within the first 30 days of acquiring a customer.
It’s designed to maximize the economics of your first 30 days so you can scale faster and more profitably, even as ad costs rise, competition increases, and attention gets harder to earn.
I'll review your profit model through my 5-lever lens including contribution margin, acquisition economics, lifetime value, capital return velocity, and operational efficiency.
The goal is simple: to help you squeeze out a lot more profit from each customer you acquire.
The Scalable Growth Audit is a forensic analysis where I personally examine your entire business to uncover hidden profit opportunities you're sitting on right now.
I created this service because I realized that every business I've ever worked with is leaving at least $100K-$1M on the table every year without even knowing it.
Not because you're doing anything “wrong”...
But because you literally cannot see your own blind spots. It's called “bias blind spot” and it's hardwired into your brain (assuming you’re human, that is). You can spot profit leaks in other businesses instantly, but you're neurologically wired to miss them in your own. That's why every elite athlete and CEO has coaches. Because outside eyes see what inside eyes can't.
And after nearly 20 years of being those outside eyes for hundreds of businesses...
Here’s What You’ll Get With A Profit Model Audit
The Profit Model Audit is a deep, end-to-end critique of everything that happens from the moment someone clicks an ad through their experience in the first 30 days as a customer.
I review your ads, sales pages and/or advertorials, checkout flow, upsells, thank-you pages, follow-up, onboarding, and early customer journey. The goal is to identify what’s working, what’s underperforming, and what’s missing entirely so you can dramatically increase how much each customer is worth.
Here’s exactly what you’ll get:
A Full Funnel & Customer Journey Critique
A detailed breakdown of every step in your funnel, from ad click through the first 30 days, with clear feedback on what to fix, what to improve, and what’s actively leaving money on the table.
Hidden Profit Centers You Can Add Or Unlock
You’ll see the profit opportunities you’re missing right now, whether that’s additional offers, better sequencing, pricing changes, sales involvement, retention mechanics, or structural improvements that increase cash flow and margin fast.
Specific, Actionable Recommendations
You’ll walk away with concrete ideas and recommendations you can implement immediately to increase average customer value, short-term cash flow, and overall profitability.
This audit shows you how to make more money from the traffic, funnel, and customers you already have.
You’ll leave knowing exactly where profit is leaking, where leverage exists, and what changes will have the biggest impact in the shortest amount of time.
This isn't just about making more money. It's about the confidence that comes from knowing you're operating a business built on unshakeable economic foundations instead of hope and hustle.
This is what it feels like to finally play the game at the level you were meant to play it.
Who This Is For And Who It’s Not For
Let me be completely transparent about who this is designed for:
You need to be doing at least $1M Per Year
The opportunities we're going to uncover require a certain level of momentum to generate meaningful ROI. I obsess over client ROI, and finding enough hidden profit to give you an amazing ROI from a $1M+ business is an easy win that makes us both happy.
You need to think like an investor
This isn’t an AI-generated report, a template audit, or generic advice. This is me personally reviewing your ads, funnel, offers, pricing, upsells, and early customer journey with a fine-tooth comb. I’m looking at how money flows through your business and where it could flow faster. You’ll get specific, high-leverage insights that are unique to what you’re running today, not generic advice that could apply to anyone.
You need to implement
I have no interest in spending my time giving you the keys to the kingdom, just to watch you lose the keys. It doesn’t matter to me who implements my suggestions (e.g., me, you, your team, an outsourced marketing agency, etc), I just ask that they get implemented.
For most clients, this audit becomes the foundation of everything else we do together. It's our first project to see if we're aligned. You absolutely do not have to work with me beyond this, but most do. Because if someone consistently gives you back $2…$3… $5… or $10+ for every dollar you give them, why would you stop?
That said, this is NOT for you if:
You’re doing less than $1M annually
You want quick hacks and magic bullets
You collect information but never implement anything
You think you already know everything
You only care about the money and don't give a shit if what you sell actually benefits your audience
If any of those describe you, we’re not a fit for this service. I truly wish you the best, and I’m happy to support you through my products and free training, but this service is simply not for you.
Here’s How To See If You Qualify
I don’t sell this to everyone, and I don’t try to convince people. The audit only works when the business is a fit and the founder is actually going to use what comes out of it. Because of that, there’s a simple three-step qualification process to make sure this makes sense for both of us.
Application Review
You fill out a detailed application below. I review it personally to determine if your business qualifies for the audit.
Strategy Discovery Call
If your application passes initial review, we'll schedule a 30-minute call to dive deeper into your situation and make sure I feel I can deliver value.
Mutual Commitment
If we're both confident this will deliver significant ROI, we move forward. If not, no hard feelings, and I'll do my best to point you in the right direction.
Ready to see if you qualify?
Click the button below to fill out a quick application so I can get some basic information from you to see if you qualify. Either way, you'll know exactly where you stand and what your next step should be.
On The Fence? Consider This…
Many people will read this and think “This sounds great. I should probably do this. Maybe I’ll do it next quarter when things calm down.”
And if you’re thinking something similar, I'd love to reframe your thought process.
Let’s be conservative and say you’re sitting on just $10k/mo of untapped profit.
That means waiting 3 months costs you $30k. 6 months costs $60k. A year costs you $120k.
In other words, there is a very real, and very expensive cost to putting this off. While you’re “thinking about it”, that money is disappearing. While your brain is making excuses like “I’m too busy… it’s expensive… maybe next quarter”...
That $10k per month is walking out the door forever.
Which means that six months from now, you’ll be in one of two places:
Either you'll still be having the same Monday morning meetings about the same problems, looking at the same confusing numbers, making the same guesses about what to fix next…
Or you'll be running a completely different business. One where you actually understand how profit is created. You know which levers matter, which ones don’t, and what to focus on to get the biggest return. And the profit we identified could already be showing up in your bank account.
The time will pass either way. The only question is which version of your business you want to be running when it does.
So if you’re ready to go, or if you’re still on the fence and want to chat to see if it makes sense for you, go ahead and fill out the form below to see if you qualify.
Frequently Asked Questions
What Happens After The Audit?
When I send back your audit, I'll give you everything you need to start implementing my suggestions. I'll also give you three choices in how to do that. You can do it yourself, we can work together to implement, or I can implement it all for you. The choice is yours. The audit gives you complete clarity on what needs to happen. How you choose to execute is entirely up to you and what makes sense for your situation.
How Do I Know This Isn't Just Another Consultant Report That Sits On A Shelf?
The audit is built around specific, prioritized recommendations. You’ll know exactly what to do, why it matters, and where to focus first.
Most importantly, this is a critique of what you’re already running. It’s not some abstract strategy that will never see the light of day. It’s tied directly to your ads, funnel, offers, and customer journey, which makes it far easier to act on.
What If I’m Already Working With Other Consultants?
Good. That means you understand the value of outside expertise. The difference is, most consultants focus on one area like marketing, operations, or strategy. I look at the entire economic engine to find profit leaks they're missing. Plus I'm not here to replace anyone - I'm here to show you where the hidden money is so you can decide who's best positioned to help you capture it.
What If Your Recommendations Are Obvious?
I’d argue that if they were obvious, why weren’t they already done?
But honestly, if I look at your business and don’t think my insights will get you a 10x+ ROI, I’ll be the one telling YOU I’m going to refund your money. I have zero interest in keeping your money if I can’t provide a huge, positive ROI for you.
How Long Does The Audit Process Take?
This typically varies from a few days to a few weeks, based on my existing schedule. I’ll be able to give a more specific answer when we chat.
What If I Don't Have Clean Financial Data Or Organized Systems?
Most entrepreneurs don't. That's actually part of the problem we're solving. I'll work with whatever data you have and help you understand what's missing. In many cases, implementing a better data and attribution system itself will be one of my recommendations to fix.
How Do I Know This Will Work For My Business/Industry?
I realize most people think their industry or business is “different,” but at the end of the day, business is a math equation. It works the exact same way in every business on Earth.
That said, the specific tactics and strategies tend to differ. That’s why I primarily work with businesses selling information, physical products, and services. I’ve also worked with software companies, just less often.
We help high-integrity entrepreneurs scale profitably, create more freedom, and build thriving teams. Scale Advisors cuts through the chaos and noise of today’s advice to deliver simple, focused, and predictable growth that truly works.
SOCIALS
Disclaimer: All results, including the $200M figure, are based on reasonable internal estimates and reported client outcomes. They are not typical, guaranteed or audited. Individual results may vary depending on factors like business model, market conditions, and whether or not you actually implement what we teach. Testimonials and previous outcomes are not indicative of future success. All business carries risk.
© 2025 Scale Advisors, All Rights Reserved.