Sometimes. If you're a serial entrepreneur starting something new, or you're close to $1m with clear momentum, or you have multiple revenue streams that total over $2M - we can talk. The $1M minimum exists because that's where finding $100K+ becomes predictable. Below that, it's harder to guarantee the ROI. Include your situation in the application and I'll let you know.

Good. That means you understand the value of outside perspective. The difference is, most consultants specialize in one area, like marketing, operations, OR finance. My superpower is seeing the entire economic engine as a holistic unit. I can see how it all flows together and how improving one lever automatically boost everything else.

You have three options. Implement it yourself with the detailed blueprint I give you. Have me guide your team through implementation. Or have me implement everything for you (I'll create a proposal based on what we discover). The choice is yours. You have zero obligation to continue working with me, but most do in some capacity!

Math is math. Profit leaks are profit leaks. Every physical product business has the same five economic levers. The patterns are almost identical across every category I've worked in, whether it's supplements, apparel, beauty, home goods, food and beverage, or sporting goods. Your category doesn't change the math. And unlike most consultants, I've actually run (and sold) a physical product business myself, so I understand the specific constraints you're dealing with firsthand.

I generally don't recommend more than one person (too many cooks in the kitchen causes issues). But if you have a "right hand" you want to include, especially someone like a CMO or COO who will be responsible for execution, that's fine.

Then don't apply. This is for people who move fast. The longer you wait to implement, the more money walks out the door. If you need 3 months to think about it, you're not the right person for this.

Most don't. That's actually part of what we fix for most people. As long as you have basic P&L data and know your offers, we can work with it. Perfect data isn't required - just honesty about what you have. Having said that, the better data you have, the better advice I can give.

Because that's as many as I want to do right now. It may change in the future.

Nearly 20 years in the game. Around $200M generated. Multiple 8-figure offers created. Scaled my own physical product company to $1M per month in 3 months, ran it for 5 years, then sold it. But most importantly, my superpower is seeing the entire business as one connected economic engine. How each lever affects everything else. How one constraint corrected can unlock ten other opportunities. How a single pricing decision ripples through your margins, your CAC, and your cash flow all at once.